The Body Shop for GOOD

We are increasing Brand awareness and showing our target audience how THE BODY SHOP contributes to reducing existing waste.

#EveryPurchaseMatters

STRATEGY
Almost all people know how our plastic use damages our earth, but most don't know how to help or act against it. So, we will show how "The Body Shop" can clean our planet of plastic waste by using horrifying earth pollution photos with human body parts of images for our campaign to grab our target audience's attention and make them take quick action.

GET: All ages of people who live in Canada
TO: Believe how their every purchase can support us and help the world become better.
BY: Plastic Pollution photos.

Key Insight: Plastic Pollution in the Ocean